I am a huge fan of BzzAgent! Why- because they allow me to try new products and share with my friends! I got to join the Stella Artois Beer Chalice Bzz campaign. The glass if fancy and festive and perfectly fits this fancy Belgium beer! Learn about the 9 step pouring ritual here:
I. THE PURIFICATION
The trademark Stella Artois chalice is designed to release the beer’s flavour and aroma.
Your bartender will always use one, preferably cleaned with a non-fat-based detergent.
It’s then rinsed with cold water, allowing the glass to reach the same temperature as the beer.
II. THE SACRIFICEYour bartender opens the tap in one swift motion to let the first burst of foam flow away.
It must never enter the chalice glass, thus ensuring that every drop of Stella Artois is fresh.
III. THE LIQUID ALCHEMY BEGINS
The chalice glass is held at a 45-degree angle.
When the beer hits the chalice and begins to circulate, it creates the ideal proportion of foam relative to liquid.
IV. THE HEAD
ALTHOUGH “CROWN” WOULD BE MORE APPROPRIATE.
The natural creation of the foam head occurs by straightening and lowering the glass.
This initial foam is important as it prevents the beer from coming into contact with the air and losing any flavour.
V. THE REMOVAL
Your bartender then closes the tap in one quick action and moves the glass away from the font,
to prevent any drops from falling into the glass.
These drops come into contact with the air, and oxidize, making them unworthy of your glass of Stella Artois.
VI. THE BEHEADING
While the head is flowing over the edge of the glass, your bartender cuts it gently with a knife on a 45-degree angle.
This eliminates the larger bubbles, which burst easily and accelerate the dissipation of the head.
VII. THE JUDGEMENT
The right amount of foam is about two fingers (3cm) thick.
The final head creates a protective “cap” that keeps your Stella Artois from going stale.
VIII. THE CLEANSING
Your bartender then rinses the bottom and sides of the glass.
This step keeps the outside of the chalice clean and comfortable to hold.
IX. THE BESTOWAL
Finally, your Stella Artois is served to you on a coaster, accompanied by the drip catcher at the base.
Behold the perfect glass of Stella Artois.
Cheers to you, and for your patience, a refreshing reward.
For more information, visit:
The Bzzagent website
Stella Artois on the web
Stella Artois on Facebook
received a sample of this product from Bzzagent to review. I am a bzzagent and participate in their program. I was in no other way compensated for my honest review. All thoughts and ideas expressed are my own. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising. Please see my disclosures page for details.
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